Communicating SIP and Evacuation Information
Messages aren’t just things you say – they are things you say with a purpose in mind. They are meant to persuade. In a crisis, these messages should have the following components:
- Expressions of empathy/shared emotions.
- Clarification of facts.
- Acknowledgement of the unknown.
- A call for action or directions to resources/more information.
- Expressions of commitment.
- Explanation of the process to get more answers.
- Explanation of when more information will be forthcoming.
- Acknowledgement of risks and recommendations on how to minimize them.