KEY POINT
Public officials should know how they and the residents in their jurisdiction will be notified of an evacuation or shelter-in-place (SIP) order.
- Stage 1, officials think about the groups of people they may need to communicate with, the strategies they will use to deliver the messages and what the goal of the messages will be.
- Stage 2 is a pre-test of the messages with target audiences. This stage enables officials to eliminate all but the most effective messages based on real feedback.
- Stage 3, the official conveys the information to their actual target audiences to expose them to the information and obtain reactions from them.
- Stage 4 occurs after the communication takes place during an actual event.
